In line with its commitment to driving the growth of Small and Medium Enterprises (SMEs) in Nigeria, Fidelity Bank Plc has launched a series of high-impact masterclasses aimed at equipping entrepreneurs with practical skills to improve operations, increase profitability, and expand market reach.
The initiative, which ran throughout April 2026, forms part of the bank’s broader strategy to strengthen SME capacity and promote sustainable business development across the country.
The first masterclass in the series, titled “Pricing That Works: How to Charge Right and Earn More,” was held on April 10, 2026, at the Fidelity SME Hub in Gbagada, Lagos. The session focused on helping business owners develop effective pricing strategies that balance profitability with customer retention.
The training attracted about 100 SMEs across various sectors, offering hands-on guidance on critical areas such as costing, value-based pricing, pricing psychology, and customer perception—key challenges faced by many small businesses.
Building on the success of the initial session, the bank expanded the programme with additional masterclasses. A two-day session held on April 14 and 15, titled “Baking Masterclass: From Kitchen to Cashflow,” provided practical training for bakers and food entrepreneurs, focusing on product consistency, quality improvement, and revenue growth.
Speaking on the initiative, Divisional Head, SME Banking at Fidelity Bank, Ugochi Osinigwe, emphasised the bank’s commitment to empowering entrepreneurs.
“At Fidelity Bank, we believe that when SMEs succeed, the economy grows. These masterclasses are designed to provide entrepreneurs with practical, actionable skills they can apply immediately to grow and sustain their businesses,” she said.
She added that the programme aligns with the bank’s broader SME support framework, which includes access to funding, business advisory services, market linkages, and capacity-building initiatives delivered through the Fidelity SME Hub and other nationwide platforms.
The third masterclass in the series, themed “Grow Online Sales on a Budget,” is scheduled for April 24, 2026. It will focus on helping entrepreneurs leverage cost-effective digital tools to boost visibility, engage customers, and increase sales.
The series will conclude on April 29, 2026, with a specialised session titled “Take Your Business Global: One-on-One Trade Advisory.” This final session will provide personalised guidance on export readiness, cross-border payments, international market entry, and regulatory compliance.
Fidelity Bank noted that the SME Masterclass Series reflects its ongoing efforts to deepen support for Nigeria’s MSME sector, which remains a critical driver of economic growth and job creation.
The bank’s impact in the SME space has earned it several recognitions, including the Best Retail and SME Bank Award by Independent Newspapers, alongside multiple local and international honours for innovation, digital banking, and investment services.
With a customer base of over 10 million, Fidelity Bank Plc operates through an extensive network of 255 business offices across Nigeria and its United Kingdom subsidiary, FidBank UK Limited, reinforcing its position as a key player in Nigeria’s financial services sector.