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| L-R: Lateef Adedimeji and Cherry Eromosele, Executive Vice President, Group Marketing and Communications, Interswitch, presenting the Best Writing (Movie and Series) award sponsored by Verve at the 12th AMVCAs held recently in Lagos. |
Interswitch has reaffirmed its commitment to Africa’s growing creative economy through its flagship brands, Quickteller and Verve, at the 12th edition of the Africa Magic Viewers’ Choice Awards held in Lagos.
The fintech and digital payments company sponsored three major categories at the prestigious awards ceremony, reinforcing its support for African storytelling, entertainment, and creative innovation.
Quickteller sponsored the Best Music Score category, while Verve sponsored both the Best Writing in a Movie and Best Writing in a TV Series categories, spotlighting the writers, composers, and creatives shaping the future of African cinema and television.
The 12th AMVCAs followed a colourful Cultural Day celebration held at Federal Palace Hotel before the main awards ceremony at Eko Hotel & Suites, drawing leading actors, filmmakers, producers, and entertainment stakeholders from across Africa.
As part of the awards presentation, Executive Vice President, Group Marketing and Communications at Interswitch, Cherry Eromosele, presented the Best Writing in a Movie award to Wale Davies for the movie My Father’s Shadow.
Similarly, Group Chief Human Resources Officer at Interswitch, Franklin Ali, presented the Best Music Score award to Duval Timothy and CJ Mirra for their work on My Father’s Shadow.
The Best Writing in a TV Series category, also sponsored by Verve, was awarded to Annette Shadeya, Natasha Likimani, Mkamzee Mwatela, Arnold Mwanjila, and Makgano Mamabolo for their work on MTV Shuga Mashariki.
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| L-R: Johnny Drille and Franklin Ali, Group Chief Human Resources Officer, Interswitch, presenting the Best Music Score award sponsored by Quickteller at the 12th AMVCAs held in Lagos recently. |
Speaking on the partnership, Eromosele highlighted the growing global relevance of African storytelling and the role of creative platforms in shaping cultural and economic narratives.
“Platforms like the AMVCAs not only celebrate the creativity and resilience of African storytellers but also amplify the voices shaping how the continent is seen and understood globally.
“Our continued support at Interswitch reflects a deep commitment to enabling this ecosystem to thrive, by connecting creativity with the platforms, visibility, and opportunities it needs to grow,” she said.
Beyond category sponsorships, Interswitch also delivered interactive activations during both the Cultural Day celebration and the main awards ceremony, showcasing the digital convenience and lifestyle integration offered by Quickteller and Verve.
The company noted that its involvement goes beyond brand visibility, reflecting a broader commitment to supporting the infrastructure, platforms, and ecosystems driving Africa’s fast-growing creative economy.
As African film, television, and entertainment continue gaining international recognition, partnerships between technology companies and creative platforms are increasingly becoming central to the industry’s growth and sustainability.