As the festive season approaches, Access Holdings Plc is redefining the traditional Christmas experience by placing health, fitness, and intentional living at the heart of the celebrations. In the build-up to the 2026 Access Bank Lagos City Marathon, the Group has launched a Christmas-themed health and fitness campaign aimed at encouraging Nigerians to stay active, make healthier lifestyle choices, and close the year feeling physically and mentally strong.
Traditionally associated with rest, indulgence, and reduced physical activity, the Christmas season often leads to neglected wellness routines. Access Holdings’ latest campaign flips this narrative, demonstrating that celebration and wellness can coexist. Through fitness-led activities, engaging digital content, community participation, and educational storytelling, the campaign encourages individuals, families, and communities to integrate movement into their festive routines.
Speaking on the initiative, Amaechi Okobi, Chief Communications Officer, Access Holdings, described the campaign as a natural extension of the values behind the Lagos City Marathon.
“The Access Bank Lagos City Marathon represents discipline, resilience, and collective energy. As we count down to the 2026 edition, Christmas presents the perfect opportunity to remind people that small, consistent healthy habits can make a big difference, even during the holidays,” Okobi said.
The campaign promotes simple and accessible fitness activities such as daily walks, light jogging, stretching routines, and mindful eating, making it inclusive for both seasoned runners and everyday Nigerians. Campaign content will be deployed across digital platforms, media partnerships, and community touchpoints throughout the Christmas season.
Beyond physical activity, the initiative also emphasises mental wellness, balance, and community connection, reinforcing values that resonate strongly with the spirit of the season and the broader objectives of the Access Bank Lagos City Marathon.
By linking festive wellness with marathon preparedness, Access Holdings aims to inspire Nigerians to adopt healthier lifestyles and begin 2026 with renewed energy and purpose, reinforcing the message that fitness is not seasonal, but a lifelong commitment.