...Campaign Champions Financial Inclusion, Cashless Payments, and Lifestyle Benefits
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| From L-R: Babatunde Martins, Group Marketing Manager, Indeco, Interswitch; Fabio Abiola, Divisional Head, Digital Marketing, Interswitch; Yemisi Owonubi, Head, Masterbrand, Communications and CSR; Chidi Oluaoha, Divisional Head, Growth Marketing, Verve International, Interswitch; and Olawale Akanbi, Divisional Head, Growth Marketing (Merchants and Ecosystem), Marketing and Corporate Communications, Interswitch; at the Verve Goodlife Promo 6.0 Media Launch held in Lagos recently. |
Verve, Africa’s leading payment card and digital token brand, has officially launched the sixth edition of its flagship Verve GoodLife Promo, a nationwide consumer rewards campaign aimed at celebrating and empowering loyal cardholders across Nigeria.
The promo—launched at a media briefing in Lagos—reflects Verve’s ongoing commitment to enhancing financial inclusion and enriching the day-to-day lives of Nigerians through seamless, secure, and rewarding digital transactions.
The Verve GoodLife Promo 6.0 offers Verve cardholders exclusive discounts, instant cashback, and premium lifestyle experiences at leading merchants nationwide. Participating brands include Quickteller, The Place Restaurant, Market Square, Chowdeck, BuyPower, and AliExpress, among others. By linking everyday purchases to valuable rewards, the campaign incentivizes digital payment adoption and reinforces the shift towards a more cashless economy.
Speaking at the official launch, Chidike Oluaoha, Divisional Head at Interswitch Group, described the promo as a bold move to recognize customer loyalty while deepening the brand's impact on Nigeria’s financial ecosystem.
“This year, we are charting a bolder course,” said Oluaoha. “We’re not only rewarding our cardholders through exciting promotional campaigns, but we’re also doubling down on our vision to be an enabler of growth, possibility, and the good life for every Nigerian. Whether it’s daily spending or life’s big moments, Verve is here to deliver value and peace of mind.”
“Our focus is on building a future where financial access, ease of payments, and digital innovation intersect to create better everyday experiences,” he added.
The Verve GoodLife Promo 6.0 is designed to drive widespread engagement across lifestyle categories—from dining out and shopping online to utility bill payments and in-store purchases. With over 85 million Verve cards in circulation and a growing merchant acceptance network, the campaign is poised to make a significant impact nationwide.
Beyond the promotional rewards, the campaign supports the Central Bank of Nigeria’s financial inclusion agenda by encouraging card usage and promoting secure, cashless transactions.
As Verve continues to innovate and expand its network of partnerships, the GoodLife Promo serves as both a celebration and a call to action. It reaffirms the brand’s dedication to empowering consumers with financial tools that deliver real value in a changing economic landscape.
“At Verve, we believe payment should be more than just a transaction. It should be an experience—convenient, secure, and rewarding,” said Oluaoha.
The GoodLife Promo 6.0 is live across Nigeria, and cardholders are encouraged to take advantage of the offers by using their Verve cards at participating outlets.