By Business Desk
Dr. Cherry Eromosele, Executive Vice President, Group Marketing and Communications at Interswitch, has been named among the Global B2B CMO 100 for 2026, earning the prestigious international recognition for the third time after previous appearances in 2021 and 2022.
The latest recognition highlights Eromosele's growing influence in global business-to-business marketing and underscores the rising profile of African marketing leaders driving business growth, innovation and brand transformation on the international stage.
The Global B2B CMO 100 recognises senior marketing executives who have demonstrated exceptional leadership in advancing business strategy, strengthening customer engagement and building globally competitive brands.
For Eromosele, the recognition reflects years of strategic leadership at Interswitch, where she has been instrumental in shaping the company's corporate reputation, brand positioning and integrated marketing strategy across Africa's rapidly evolving digital economy.
As Executive Vice President of Group Marketing and Communications, she has led initiatives that have supported Interswitch's business expansion across multiple African markets while strengthening stakeholder confidence, customer engagement and brand equity.
Her leadership has also reinforced the company's reputation as one of Africa's leading technology and digital payments companies, with marketing increasingly positioned as a strategic driver of business performance rather than simply a communications function.
Reacting to the honour, Eromosele described the recognition as both a personal milestone and a reflection of the collective efforts of the teams she has worked with throughout her career.
"I am deeply honoured to receive this recognition once again. While it is personally gratifying, I see it as a celebration of the remarkable teams I have had the privilege to work alongside and the shared purpose that drives everything we do at Interswitch.
"Marketing today is no longer simply about building brands; it is about shaping business strategy, creating meaningful customer experiences and generating sustainable value. As Africa's digital economy continues to evolve, I believe marketing will play an even greater role in building trust, accelerating innovation and connecting businesses more meaningfully with the people they serve. I remain grateful for the opportunity to contribute to that journey."
Her comments reflect the changing role of marketing within today's technology sector, where customer trust, brand credibility and stakeholder engagement have become critical drivers of sustainable business growth.
Industry experts increasingly view marketing as a boardroom function that contributes directly to corporate strategy, digital transformation and long-term value creation.
For more than two decades, Interswitch has remained one of Africa's leading digital payments and integrated commerce companies, building technology infrastructure that powers electronic payments, expands financial inclusion and facilitates seamless exchange of value across the continent.
As the company continues to scale its operations across African markets, strategic brand leadership remains central to communicating its vision, strengthening corporate reputation and supporting business growth.
Observers say Eromosele's latest international recognition also reflects the increasing global visibility of African executives whose expertise continues to shape conversations around innovation, leadership and business transformation.
Beyond celebrating an individual achievement, her inclusion in the 2026 Global B2B CMO 100 reinforces Interswitch's reputation for developing world-class leadership while demonstrating that African professionals continue to compete successfully on the global stage.
With businesses increasingly relying on innovation, digital engagement and customer-centric strategies to remain competitive, Eromosele's recognition highlights the growing importance of strategic marketing in shaping the future of Africa's technology industry.