By Olamilekan Shittu
The project, which kicked off its first cohort yesterday, brings together Osupa, top music producers, veteran composers, and songwriters under one mentorship umbrella. Also present at the historic gathering was Alhaji Arems of Arems Entertainment, now confirmed as the official media consultant and project coordinator for the camp.
A Vision Beyond Performance: A Fully Self-Funded Legacy
Unlike typical music reality shows or talent competitions, the Fuji Music Camp is not an event or audition-based contest. It is a fully self-sponsored, five-year mentorship program. Saheed Osupa is funding the entire project out-of-pocket — paying for recording sessions, mentorship, production, and logistics — with no financial contribution required from the participating talents.
“This is my investment into the future of Fuji music,” Osupa told attendees at the inaugural meeting. “It’s not about profit. It’s about preserving culture and giving young talents a chance.”
Mentorship Meets Opportunity
The mentorship team includes experienced producers and composers tasked with guiding selected talents through voice coaching, song arrangement, and album production. Osupa’s long-term relationship with Sony Music Publishing West Africa will provide participants with access to world-class recording facilities and music distribution platforms.
How Talent Will Be Discovered
The Fuji Music Camp takes a targeted scouting approach. Talents will be identified primarily through social media platforms like Instagram, TikTok, and Facebook. Promising individuals will be screened by Osupa’s team, and if approved, will be invited into the program on a quarterly batch basis.
Existing recommendations from producers or composers will also be considered — especially for artists already demonstrating Fuji potential either online or offline.
Importantly, no auditions or entry fees are required. Entry is strictly by selection and merit.
Arems Entertainment Joins the Mission
With Arems Entertainment as the media and strategy coordinator, the Fuji Music Camp gains strong logistical footing. The company is known for managing some of the biggest entertainment campaigns in Nigeria and will provide structure, visibility, and executional support.
“This is not just a project — it’s a cultural revival,” said Alhaji Arems. “We are honoured to partner with KSO to rebrand Fuji and prepare it for global relevance.”
Osupa’s Advice to Stakeholders
During the kickoff, Saheed Osupa offered heartfelt advice to the creatives present. He urged producers and composers to consider setting up personal studios to help ensure creative independence, long-term income, and greater influence over the genre’s evolution.
Bridging the Gap with Legends
One of the most anticipated aspects of the program is the opportunity for selected talents to meet and learn from their idols. Whether they sing in the tradition of Pasuma Wonder, K1 De Ultimate, or Osupa himself, young Fuji musicians will now have the chance to interact one-on-one with the very legends they admire.
More Than Music — A Movement Begins
What started as an idea just weeks ago has quickly taken shape into a real, structured mentorship system. With Sony’s backing, Arems’ coordination, and Osupa’s personal commitment, the Fuji Music Camp is more than a talent incubator — it is a cultural movement.
Running over five years and aiming to produce a new wave of Fuji ambassadors, the initiative is being hailed as one of the most intentional investments in the future of indigenous Nigerian music.
“This is how you pass the torch — not by holding on to power, but by sharing it,” said Osupa, ending the meeting with a call for unity in the Fuji community.
The Fuji renaissance has begun. The torch is being passed — and a new era of sound, story, and stardom is on the rise.