Wema Bank, Nigeria’s most innovative financial institution and pioneer of Africa’s first fully digital bank, ALAT, has once again taken centre stage in a major national moment—this time partnering with global Afrobeats superstar David Adeleke, popularly known as Davido, for the Nigeria leg of his highly anticipated 5ive Tour.
Now in its fourth stop as of November 9, 2025, the tour has attracted over 80,000 fans, reaffirming Davido’s dominance in global entertainment and Wema Bank’s growing influence in youth culture and lifestyle integration.
Davido launched the 5ive Tour earlier in 2025 to celebrate the release of his fifth studio album, 5ive, performing across major cities worldwide. In a moment that electrified the global music scene, Davido announced on October 14, 2025, that the tour would be returning home to Nigeria—with Wema Bank as his headline partner. The announcement triggered massive excitement among fans nationwide.
True to form, Wema Bank delivered a spectacular experience across the first four cities—Uyo, Yola, Enugu and Ibadan—covering all four regions of Nigeria in a deliberate demonstration of cultural inclusion, diversity and nationwide reach. Each stop featured a fusion of unparalleled entertainment, premium audience engagement and the signature sophistication that Wema Bank is known for.
The Bank treated customers to exclusive access, offering regular and VIP entry to the concerts, while also distributing limited-edition Davido 5ive Tour merchandise that quickly became a coveted fashion staple among Nigerian youth. Social media buzzed with fan excitement, as the Bank was widely praised for its creativity, generosity and deep understanding of the Nigerian entertainment landscape.
For many industry observers, the partnership reflects the evolution of brand collaboration in Nigeria—one that merges finance with lifestyle in a seamless, innovative way. Wema Bank and Davido’s long-standing relationship has created what stakeholders now describe as one of Africa’s most successful entertainment-finance partnerships.
With the Nigerian tour now in full swing, attention shifts to December 14, 2025, when the next stop will take centre stage in Abuja, the nation’s capital. Wema Bank has urged fans to stay updated via @wemabank on Instagram, X and Facebook for free ticket opportunities and access to the fast-selling merchandise.
The #Wema5iveAliveTour, as it is affectionately tagged, continues to strengthen Wema Bank’s position as the youth-friendly, culturally connected bank of choice, proving once again that banking, entertainment and lifestyle are not just compatible—they are powerful together.