... Showcasing at 2025 Beauty West Africa Exhibition, Lagos
By Princess Adeola Shittu
As over 350 beauty and wellness brands converge in Lagos for the 2025 Beauty West Africa Exhibition, foreign brands are presenting investors, distributors, and entrepreneurs with opportunities to explore and scale their products in Nigeria’s fast-growing market. Among them is Whiz Laboratories, a leading beauty and wellness product manufacturer from Pakistan.
Founded in 2007, Whiz Laboratories specializes in the manufacturing and supply of pharmaceutical and wellness products, including skincare, haircare, and health supplements. The company is the maker of products such as Bio One Vitamin C Cleanser, Cranwhiz Plus Sachet, and Niveus Hair Oil, all formulated to cater to diverse skin and hair types while promoting overall health and vitality.
Speaking with Event Diary Lifestyle, the company’s International Relationship Manager, M. Tahmor Mirza, and Marketing Manager, Zubair Ahmed, expressed their excitement to participate in the exhibition. As first-time exhibitors in Nigeria, they described the Beauty West Africa platform as a major gateway into the country’s thriving beauty, skincare, and wellness market. According to them, Whiz Laboratories is strategically positioned to introduce its range of products to Nigerian consumers and explore opportunities for partnerships and distribution.
Zubair Ahmed emphasized that the doors are open for everyone — from startup business owners in the skincare and beauty sector to established entrepreneurs looking to create their own brand. “We welcome anyone who is passionate about beauty and wellness to own their brand at no cost,” he said.
Asked about how Whiz Laboratories’ products would suit the Nigerian market, Zubair explained that the company does more than just manufacture. “Our research and development department conducts extensive studies on every target country, taking into account different skin types and conditions. We produce according to the specific needs and specifications of our clients.” He further added that the company’s participation in Nigeria is aimed at networking and connecting with business owners and skincare distribution enthusiasts, providing opportunities and guidance for those looking to expand in the sector.
Driven by a dedicated team of professionals committed to building a healthier society, Whiz Laboratories combines continuous innovation with rigorous effort to develop high-quality, reliable products that meet evolving nutritional and cosmetic needs. The company’s mission is to combine scientific expertise with a deep understanding of human well-being to create solutions that promote health and vitality. With a strong foundation of teamwork, commitment, and integrity, Whiz Laboratories has earned the trust of consumers and established itself as a recognized and respected name in households across Pakistan.
"We are thrilled to bring Whiz Laboratories to Nigeria for the very first time. This market has enormous potential, and we are eager to connect with entrepreneurs, distributors, and beauty enthusiasts. Our goal is not just to showcase our products but to partner with local businesses and empower them to succeed in the skincare, haircare, and wellness sector."
As Whiz Laboratories sets its sights on the Nigerian market, the company’s presence at the 2025 Beauty West Africa Exhibition signals a new chapter of collaboration, innovation, and opportunity for the country’s fast-growing beauty and wellness industry.