BIGI SPONSORS NIGERIAN IDOL FOR FIFTH CONSECUTIVE YEAR AS SEASON 10 PREMIERES APRIL 20

Bigi Carbonated Soft Drinks, the flagship brand of Rite Foods Limited, has reaffirmed its commitment to empowering musical talent by returning as the headline sponsor of Nigerian Idol Season 10. This marks the fifth consecutive year that Bigi has played a vital role in elevating Nigeria’s biggest music reality show, further strengthening its dedication to entertainment excellence and youth empowerment.

Set to premiere on April 20, 2025, the highly anticipated Season 10 promises to deliver even bigger and more thrilling moments for contestants and audiences alike. Since its debut as the official sponsor in Season 6, Bigi has consistently provided excitement, rewarding contestants with cash prizes, fabulous gifts, and shopping sprees worth millions of naira.

With its 13 refreshing soft drink variants and Bigi Premium Drinking Water, the brand has been at the forefront of creating unforgettable experiences for music lovers and emerging artists across Nigeria.

At a recent media interactive session, past winners from Seasons 6, 7, 8, and 9 joined the Season 10 judges—Ric Hassani, Omawumi Megbele, and Iyanya Onoyom—as well as the show’s host, IK Osakioduwa, to celebrate Bigi’s continued support for the music industry.

“Bigi has continuously powered Nigerian Idol with the goal of making it bigger and better each year,” said Biola Aransiola, Brand Manager for Bigi at Rite Foods Limited. “Season 10 will not only showcase incredible talent but also reaffirm the belief that greatness can emerge from Nigeria.”

Dr. Busola Tejumola, Executive Head of Content and Channels, West Africa, at MultiChoice, emphasized the show's impact on discovering, nurturing, and propelling young singers to greater heights. “We are dedicated to providing a platform where aspiring artists can be mentored by seasoned industry professionals to help shape their musical careers.”

Nigerian Idol Season 10 premieres on April 20, 2025, and will air every Sunday on: DSTV Channel 196 and GOtv Channel 49

Prepare for an electrifying season filled with unforgettable performances, intense competition, and life-changing opportunities—all made possible by Bigi’s unwavering support for Nigeria’s next music superstar!