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BIGI CARBONATED SOFT DRINK TREATS 50 LUCKY CONSUMERS TO A MOVIE HANGOUT AT IKEJA CITY MALL

It was a thrilling afternoon as the Bigi Carbonated Soft Drink brand, with its 13 refreshing flavors, hosted 50 lucky consumers for an exciting movie hangout on Saturday, 21st September 2024. Held at Silverbird Cinemas, Ikeja City Mall, the event showcased Bigi's dedication to engaging its consumers in fun and meaningful ways.


The attendees were selected through a digital engagement that asked participants to guess movie titles based on famous quotes. This interactive approach not only added excitement to the selection process but also strengthened the brand’s connection with its loyal consumers.

At the event, the lucky participants enjoyed various activities, including the “Re-arrange the Flavour” game, where they guessed the sequence of Bigi flavors, and lively sessions at Dance Central. Throughout the evening, participants were refreshed with Bigi’s exciting flavors, providing a perfect escape from the stresses of work and economic challenges.

Bigi’s ongoing campaign, "Explore Your Flavours", was central to the experience, encouraging consumers to explore every aspect of their lives and embrace new possibilities.

Commenting on the success of the event, Bigi's Brand Manager, Biola Aransiola, stated, “This movie hangout reinforces our commitment to creating memorable experiences for our consumers. With our brand philosophy, "Bigi For Every Moment", we aim to add value to our consumers' lives, whether through entertainment, refreshment, or both.”

Bigi's partnership with Silverbird Cinemas has added a new dimension to movie nights, offering moviegoers refreshing moments with its wide range of flavors. This consumer engagement complements Bigi’s growing reputation, with the brand recently recognized as the "Most Innovative Carbonated Soft Drink Brand of the Year 2023" and for "Best Value for Money" accolades.

Through this movie hangout, Bigi once again demonstrated why it is a brand that cares—offering not just beverages, but also memorable experiences that consumers cherish.


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