MILO Nigeria has expanded its cultural footprint with the signing of a new set of influential Northern personalities, reinforcing its commitment to truly national representation and deeper engagement with consumers across the country.
The new ambassadors include Super Eagles star and youth role model Ahmed Musa; actress, filmmaker and humanitarian Mansurah Isah; celebrated musician Ali Jita; and Kannywood actor-comedian Sulaiman “Bosho” Yahaya. Popular entertainer Real Warri Pikin (Anita Asuoha) also renewed her partnership with the brand.
Speaking on the development, Gilbert Tweneboah-Koduah, Category Manager, Beverages, Nestlé Nigeria, said the partnerships reflect MILO’s inclusive approach to brand engagement.
“This partnership underscores our commitment to ensuring that every Nigerian child experiences the nourishment, energy and possibilities that MILO represents. By working with creators who genuinely reflect their communities, we are celebrating the strong bonds MILO has built with Nigerian families,” he said.
As part of their induction, the influencers completed an immersive tour of Nestlé’s MILO production plant, where they observed firsthand how key ingredients — including cocoa, milk, and locally sourced sorghum from Northern Nigeria — are processed into the iconic beverage loved nationwide.
The team witnessed cocoa roasting, milk blending and malt preparation processes, with strict hygiene and safety protocols in full view.
Reflecting on the experience, Mansurah Isah expressed deep admiration for the production process:
“Seeing how MILO is made gave me a new level of respect for the brand. The hygiene and quality checks at every stage were remarkable. It made me even prouder to take this journey with MILO.”
Ahmed Musa also noted MILO’s long-standing investment in youth development, especially in Northern communities.
“From sports to school programs, you see MILO’s impact everywhere. I’m excited to use my platform to inspire more children across the North,” he said.
For Bosho, the partnership represents a personal milestone.
“MILO has been part of our lives for years. To now be part of this journey is something special,” he added.
The signing ceremony, held at Nestlé Nigeria’s headquarters in Ilupeju, Lagos, brought employees and brand influencers together to reflect on MILO’s community-driven legacy.
From the MILO Basketball Championship to Building Champs and numerous school-based initiatives, the brand continues to play a transformational role in youth development, nutrition, and active lifestyle advocacy.
The new influencer partnerships are expected to further amplify MILO’s outreach, cultural relevance, and positive impact across Northern Nigeria and beyond.