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Exhibitors at the recently concluded Fidelity Nigeria International Trade & Creative Connect (FNITCC) in Atlanta, Georgia, have described the event as a transformative platform for promoting Nigerian non-oil exports and businesses on the global stage.

Hosted by Fidelity Bank Plc in collaboration with AFRICON from September 18 to 20, 2025, FNITCC brought together export-ready Nigerian enterprises across diverse sectors—including fashion, arts, manufacturing, and technology—creating a vibrant hub for commerce, networking, and cultural exchange.

This year’s edition was widely praised for its energy, innovation, and seamless execution. With larger attendance, improved booth setups, and deeper engagement, participants called the 2025 edition “a clear step up” and “more impactful than ever.”

“It was an honor to exhibit among such a vibrant community of creatives, entrepreneurs, and cultural ambassadors. We left FNITCC 2025 with new customers, meaningful connections, and a renewed sense of purpose. Well done to Fidelity Bank for championing Nigerian businesses and bridging global markets,” shared the By Nuga Designs team.

Beyond sales, exhibitors highlighted the spirit of community and resilience that defined the gathering. One participant recalled how fellow exhibitors stepped in when unforeseen challenges arose.

“Last year, I was devastated when our goods didn’t arrive on time. But this year, even in my absence, my fellow AWE sisters stood by me. A surprise visit from a buyer led to an impromptu video-call deal that changed everything. FNITCC reminded me that connections often matter more than sales,” the exhibitor said.

Others expressed gratitude for the Fidelity Bank team’s professionalism and commitment.

“On behalf of FSGF AFRICA LTD, I extend our deepest gratitude to Fidelity Bank for hosting such a wonderful event,” said another exhibitor. “Your warmth, professionalism, and dedication made this experience truly remarkable.”

FNITCC 2025 also underscored the growing impact of women-led enterprises and the importance of homegrown innovation.

“Wow! Sisters online, making the impossible possible! This is the Africa we want. Nigerians are believing in Made-in-Nigeria products—and that belief is powerful,” remarked one participant.

“Fidelity is carving out a big slice in Nigeria’s story of entrepreneurship—and doing it with focus,” added another.

Reflecting on the vision behind FNITCC, Dr. Nneka Onyeali-Ikpe, Managing Director and CEO of Fidelity Bank Plc, reiterated the bank’s resolve to expand Nigeria-U.S. trade beyond oil. She emphasized that while Nigeria’s non-oil exports currently stand below $5 billion annually, the potential is vast.

“At Fidelity Bank, we believe access to global markets is a pathway to shared prosperity. That belief inspired the creation of FNITCC,” she stated.

The Atlanta event demonstrated that when Nigerian innovation meets global opportunity, extraordinary outcomes follow. With Fidelity Bank’s continued investment in initiatives that amplify local talent and drive cross-border growth, the future of Nigerian enterprise appears brighter than ever.

Ranked among the best banks in Nigeria, Fidelity Bank Plc is a full-fledged Commercial Deposit Money Bank serving over 9.1 million customers through its digital banking channels, 255 business offices in Nigeria, and a United Kingdom subsidiary, FidBank UK Limited.

The Bank has received multiple local and international awards, including the 2024 Excellence in Digital Transformation & MSME Banking Award by BusinessDay Banks and Financial Institutions (BAFI) Awards; the 2024 Most Innovative Mobile Banking Application Award by Global Business Outlook; and the 2024 Most Innovative Investment Banking Service Provider Award by Global Brands Magazine. It was also recognized as the Best Bank for SMEs in Nigeria by the Euromoney Awards for Excellence and as the Export Financing Bank of the Year by the BusinessDay BAFI Awards.