Rite Foods Limited, Nigeria’s leading food and beverage company, joins Muslim faithful across the country in celebrating this year’s Eid el-Kabir a sacred festival that embodies the timeless values of faith, sacrifice, and devotion exemplified by Prophet Ibrahim.
In a heartfelt message of unity and goodwill, the company encourages the Muslim community to reflect on the enduring virtues of obedience, selflessness, and gratitude that define this holy occasion. As families and loved ones gather in celebration, Rite Foods invites Nigerians to enjoy the season with its proudly Nigerian and award-winning products including 13 refreshing Bigi Carbonated Soft Drink variants, Bigi Premium Drinking Water, the delightfully rich Sosa Fruit Drink in five flavours, the bold and invigorating Fearless Energy Drink, and the nourishing Rite Spicy Beef and Bigi Beef Sausage Rolls all crafted using world-class technology and premium ingredients.
Seleem Adegunwa, Managing Director/Chief Executive Officer of Rite Foods Limited, urged Muslims to deepen their spiritual connection and seize the festive season as a time for both personal and national renewal.
“As we celebrate Eid el-Kabir, let us hold fast to the lessons of sacrifice and commitment virtues that are essential in building a stronger, more united Nigeria,” Adegunwa said.
Also speaking on the significance of the occasion, Ekuma Eze, Head of Corporate Affairs and Sustainability, emphasized the company’s enduring dedication to product excellence and enriching consumer experiences.
“Eid el-Kabir is not just a religious celebration, it is a time of togetherness. Our range of beverage and sausage brands are designed to elevate every moment of joy, community, and reflection,” Eze stated.
Rite Foods’ relentless pursuit of innovation and consumer satisfaction has earned widespread industry acclaim. Among the many recognitions received are: Most Innovative Carbonated Soft Drink Brand of the Year – Bigi. Most Outstanding Energy Drink in Consumer Engagement – Fearless. Best Value for Money – Carbonated Drink Brand 2023 – Bigi Cola. Best Value for Money – Energy Drinks Brand 2023 – Fearless Energy Drink. Best Value for Money – Sausage Brand 2023 – Bigi Beef Sausage Roll. Outstanding New Product of the Year – Juice (2023) – Sosa Fruit Drink and Food Company of the Year 2024.
As Nigeria celebrates this sacred festival, Rite Foods remains committed to inspiring moments of joy, refreshment, and national pride through products that reflect the resilience, creativity, and spirit of the Nigerian people.