...Doubles Down on its Push for Free Bank Transfers
Sterling Bank has once again redefined what it means to stand with everyday Nigerians. After leading a national movement with its Zero Transfer Fees campaign, the bank has now taken its commitment beyond digital platforms — onto the streets.
Last week, Lagosians leaving work were met with a heartwarming surprise: Sterling OneBank-branded buses offering free rides home.
What began as a push against transfer fees has now evolved into a movement on wheels, with Sterling Bank providing free bus rides across major Lagos routes — a gesture that will continue through May 2025, easing the financial burden for workers returning from the May Day holidays.
In a city where a single bus fare can mean the difference between feeding a family or not, Sterling’s free rides have struck a powerful chord. From Obalende to Ikorodu, TBS to Oshodi, the arrival of the Sterling buses sparked moments of disbelief, joy, and gratitude.
"For customers choosing between transport fare and groceries, this is more than a ride — it’s hope," said Chidimma Okoli, Masterbrand Marketing Lead at Sterling.
"When we promised to break down barriers to moving your money, we also meant barriers to moving your life forward."
Real Stories, Real Impact
"This is the first time a bank is not just advertising, but acting," said Mary E., a market trader from Oshodi, after stepping off a Sterling bus.
"I’ve saved on transfers with OneBank all month. And today, I saved on transport. Sterling ehn, dem sharp!"
A young professional shared on LinkedIn:
"Every naira matters. I already saved money with free OneBank transfers. Today, Sterling saved me time, money, and stress after a brutal day at work. They just get it."
Amaka I., a single mother from Ajah, called the experience "a blessing nobody told me was coming," adding,
"Today, I didn’t have to count Naira for bus fare. That’s dignity. That’s respect."
Beyond the Campaign
Chidimma Okoli emphasized that Sterling’s move is not about publicity, but philosophy.
"For too long, financial systems have extracted from Nigerians. We’re choosing a different path — giving back, creating relief, and restoring dignity," she said.
This initiative continues Sterling’s tradition of standing by Nigerians during critical moments — from pioneering remote work support during the pandemic, to financing transport cooperatives after fuel subsidies were removed, to empowering young talents through programs like AltSchool Africa and entrepreneurial bootcamps.
At the core of this bold outreach is Sterling’s robust digital infrastructure, capable of handling over 180 million transactions — allowing it to absorb costs many banks would have passed on.
Looking Ahead
As May unfolds, Sterling’s free buses will continue to roll across Lagos, offering thousands of commuters a small but powerful daily reminder:
Real banking lives not just in apps, but in everyday acts of care.
Sterling invites all riders to share their experiences online — turning thousands of quiet journeys into a loud statement:
Nigeria deserves a financial system that carries its people forward — not holds them back.
Because true banking isn't about hoarding profits; it’s about moving lives and moving freely.
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