BetKing, Nigeria’s leading sports and gaming brand, celebrated its 7th anniversary in style with a grand event at its headquarters in Victoria Island, Lagos, over the weekend. The exclusive gathering brought together business partners, regulators, industry stakeholders, and well-wishers to reflect on seven years of innovation, excellence, and community impact.
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| L-R: BetKing Brand Ambassador, Austin Jay-Jay Okocha; Chairman of BetKing, Toyin Pinheiro; and BetKing Managing Director, Gossy Ukanwoke, at BetKing's exclusive 7th anniversary stakeholders' event in Lagos over the weekend. |
The highlight of the evening was a special appearance by BetKing’s brand ambassador, Nigerian football legend Jay-Jay Okocha, who joined key stakeholders for a facility tour before the celebratory cake-cutting ceremony. Guests enjoyed a night filled with networking, entertainment, and reflections on BetKing’s impressive journey in revolutionizing the sports betting industry.
Leadership Reflections on Growth and Impact
Speaking on BetKing’s growth and success, Gossy Ukanwoke, Managing Director of BetKing, expressed his excitement: “Our journey has been one of vision, resilience, and commitment to delivering the best gaming experience in Nigeria. From redefining sports betting to empowering communities and partners, BetKing has evolved into more than just a platform—it is a movement. This anniversary reaffirms our dedication to the future—one where we continue to innovate and create value for all.”
He further emphasized the brand’s dedication to corporate social responsibility (CSR) through initiatives like BetKing Cares, which has positively impacted over 35 communities across six geopolitical zones, touching the lives of millions of Nigerians.
Toyin Pinheiro (SAN), Chairman of BetKing, also highlighted the company’s success and vision: “BetKing’s achievements are a testament to the trust, support, and hard work of our customers, agents, and business partners. We have built a brand rooted in integrity, excellence, and impact. As we celebrate this milestone, our focus remains on setting new industry benchmarks while continuing to lead the way in gaming innovation.”
₦50 Million Anniversary Reward Campaign
As part of the anniversary celebration, BetKing is giving back to its customers with an exciting ₦50 million reward campaign, running throughout February 2025. Customers stand a chance to win amazing prizes, including cash rewards, free bets, iPhones, PlayStation 5 consoles, and more.
Nengi Akinola, Head of Marketing at BetKing, highlighted the campaign’s significance: “BetKing is all about rewarding our customers, and our 7th anniversary is the perfect opportunity to do so. With this campaign, we are making it more rewarding than ever to bet with the best betting site in Nigeria.”
The anniversary reward campaign runs from February 1st to 28th, 2025. To participate, customers can place bets via the BetKing website or mobile app for a chance to win.
As BetKing continues to push the boundaries of innovation, customer satisfaction, and social impact, its commitment to excellence remains stronger than ever.