PERNOD RICARD'S CEO FOR AFRICA AND MIDDLE EAST VISITS NIGERIA, REINFORCING MARKET COMMITMENT AMIDST DYNAMIC LANDSCAPE

PERNOD RICARD'S CEO FOR AFRICA AND MIDDLE EAST VISITS NIGERIA, REINFORCING MARKET COMMITMENT AMIDST DYNAMIC LANDSCAPE

Pernod Ricard, the global leader in wine and spirits, has reaffirmed its commitment to Nigeria’s expanding market with a visit from Africa and Middle East CEO, Selcuk Tumay, accompanied by Africa CFO Nevzat Akkiz and Africa Managing Director Sola Oke.

The visit included a strategic business review at Pernod Ricard’s Lagos office, followed by a "Meet and Greet" to celebrate the local team’s contributions. The delegation also visited Oke-Arin Market, immersing in Nigeria’s vibrant retail landscape to align marketing strategies with consumer preferences. Key visits to top retail partners strengthened in-store experiences and underscored the company’s long-term collaborative relationships.

Selcuk Tumay commented, “Despite challenges like currency volatility, we are optimistic. Adapting our approach will drive growth, support local partners, and deliver premium experiences.” Drawing from successful strategies in Turkey and the Middle East, Tumay emphasized their potential to unlock opportunities within Nigeria’s dynamic market.