FOLAKE ANI-MUMUNEY: PIONEERING LEADERSHIP IN MARKETING AND CORPORATE COMMUNICATIONS ACROSS AFRICA
...Her Impact As First Bank Chief Image maker
With over 25 years of extensive experience across multiple sectors, including banking, aviation, manufacturing, and oil and gas, Folake has consistently demonstrated her strategic acumen and innovative mindset. As the immediate past Chairman of the Board of FBN Insurance Brokers and Vice Chairman of Junior Achievement Nigeria, she plays a pivotal role in shaping the future of finance and education in Nigeria and beyond. Her commitment extends to serving on the Executive Council of the World Federation of Advertisers, where she advocates for progressive marketing practices on a global scale.
“Leadership is about creating opportunities for others and driving meaningful change,” says Folake. “I am dedicated to not only advancing corporate communications and marketing strategies but also empowering the next generation of leaders across Africa.”
SHAPING THE FUTURE OF FIRST BANK
As the Global Head of Marketing and Corporate Communications at First Bank of Nigeria Limited and FBN Holdings, has been a driving force behind the bank's transformative journey over the past decade. Her strategic vision and innovative approach have significantly shaped the brand’s identity and strengthened its position as a leading financial institution in Nigeria and beyond.
Under her stewardship, First Bank has launched several impactful marketing campaigns and initiatives that highlight its commitment to customer service and innovation. From the introduction of digital banking solutions to community engagement programs, her efforts have enhanced the bank's visibility and relevance in an increasingly competitive landscape. One of her notable achievements includes the rebranding of First Bank, which revitalized its image while maintaining its rich heritage and core values.
Folake's emphasis on corporate social responsibility has also been instrumental in portraying First Bank as a socially conscious organization. Through initiatives focused on education, youth empowerment, and community development, she has reinforced the bank's commitment to making a positive impact in society. Her leadership has not only elevated the bank’s brand image but has also fostered a culture of transparency and accountability within the organization.
A PROVEN TRACK RECORD OF SUCCESS
Throughout her career, Folake has led strategic initiatives for notable global brands, including British Airways and the Dangote Group. Her expertise encompasses business planning, analysis, process re-engineering, and innovative marketing solutions, with a proven track record of managing portfolios across diverse regions, including Europe, Africa, Asia Pacific, the Middle East, and the United Kingdom.
As a past president of the Advertisers Association of Nigeria (ADVAN) and a Fellow of both the Chartered Institute of Marketing UK and the National Institute of Marketing Nigeria, Folake’s influence extends across the marketing landscape. Her accolades include three prestigious Lifetime Achievement Awards, reflecting her impactful contributions both domestically and internationally. As she continues to drive First Bank's vision forward, her commitment to excellence and passion for innovative marketing strategies will undoubtedly shape the future of the bank and the financial services sector in Nigeria.
INVESTING IN THE FUTURE
Beyond her corporate roles, Folake is deeply passionate about youth empowerment and education. Through her leadership in Junior Achievement Nigeria, she is committed to equipping young minds with the skills and knowledge necessary for success in an ever-evolving job market.
ACADEMIC EXCELLENCE AND LIFELONG LEARNING
Folake’s academic credentials are as impressive as her professional accomplishments. She holds a first degree in Philosophy from the University of Lagos, a second degree in Law from the University of Buckingham, and a Diploma in Business Computing Systems Analysis and Design. As an alumnus of the prestigious Harvard Business School Advanced Management Programme, Folake embodies the principles of continuous learning and adaptation.
LIFE BEYOND WORK
When not driving corporate success, Folake indulges her adventurous spirit through boating and travel, pursuits that fuel her interests as a futurist and trend spotter. She believes that staying ahead of trends is essential for creating impactful strategies in today’s fast-paced business environment.
ABOUT FOLAKE ANI-MUMUNEY
Folake Ani-Mumuney is a distinguished C-suite executive, leader in marketing and corporate communications, and a passionate advocate for youth empowerment. With a commitment to advancing Africa’s potential, she continues to pave the way for future generations while enhancing the landscape of financial services. She is a devoted Christian and happily married with three children.
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