More than 260,000 students across 13 Nigerian universities are expected to take part in the 2026 edition of the NESCAFÉ Campus Storm, as the coffee brand takes its “My Coffee, My Vibe” campaign into university communities.
The campus activation is designed around music, creativity, entertainment and social connection, giving students opportunities to express themselves while engaging with activities that reflect different aspects of campus life.
The initiative follows the 2026 celebration of International Youth Day on August 12, which focused on the theme, “Different Contexts, Common Aspirations.” NESCAFÉ said the Campus Storm reflects the different interests and ambitions of young Nigerians while creating opportunities for students to connect across those differences.
Jean Pierre Duplan, Category Lead, Coffee, Nestlé Nigeria Plc, said the initiative was aimed at meeting young Nigerians at an important stage of their personal and professional development.
“University is an important time in that journey – a period when young people are discovering who they are, exploring what matters to them and shaping their ambitions for the future,” Duplan said.
A major feature of the campus experience is the NESCAFÉ Express Yourself creative zone, where students can showcase their creativity through art and other forms of self-expression.
The programme will also feature DJ sessions, live performances, photo experiences, social media content creation, games, raffle draws and giveaways. Some of the prizes are intended to support students’ interests and everyday activities.
The Campus Storm builds on NESCAFÉ’s recent consumer engagement initiatives, including the recently concluded NESCAFÉ Next Level Promotion, which rewarded more than 40,000 consumers with airtime and cash prizes.
The promotion also included a grand prize package featuring tools of trade, business support and access to masterclasses, aimed at providing practical support for personal and entrepreneurial development.
With the Campus Storm moving across 13 universities, NESCAFÉ is positioning the activation as a platform for engaging students through the culture, creativity and ambitions shaping contemporary campus life.
