By Adeola Shittu
The Chief Executive Officer of Abims Fertility and Andrology, Kehinde Woniade Samuel, is set to mark his birthday with a 24-hour online conversation aimed at providing answers and professional guidance on fertility and reproductive health.
Samuel, whose birthday falls on Friday, August 21, 2026, is using the occasion to host the “24 Hours of Fertility Conversation,” beginning at 8:00 p.m. on Tuesday, August 18, and running into Wednesday, August 19.
The programme, tagged “24 Hours. One Mission. Real Answers. Real Impact,” will bring fertility specialists into conversations with participants across social media.
Fertility specialists to join global conversation
According to Samuel, he has consulted other fertility specialists who will participate in the programme to speak on different aspects of fertility and reproductive health.
He said the initiative was designed with viewers from different locations and continents in mind, noting that social media provides an opportunity to take the conversation beyond a particular state or country.
The extended programme will allow participants to follow the discussions, ask questions and seek information from fertility professionals regardless of their location.
Samuel also revealed that he created a mini social media studio within his existing studio after exploring the cost of hiring a professional studio for the programme.
According to him, the quotation he received for a rented studio, without cameras and other equipment, prompted him to develop a smaller studio setup to facilitate the online programme.
Fertility conversation for men and women
The programme is open to both men and women, particularly couples who have been waiting to have children and individuals seeking answers to fertility-related concerns.
The discussions will also focus on male fertility, including concerns such as low sperm count, while female fertility and other reproductive health issues will equally receive attention.
Samuel has over time used his social media platforms to discuss fertility and reproductive health, with his work covering both male and female fertility.
The 24-hour conversation is expected to provide participants with an opportunity to ask questions directly, hear from fertility specialists and gain a better understanding of factors that may affect fertility.
Free diagnostic consultation vouchers
As part of the birthday initiative, Abims Fertility and Andrology is also offering free diagnostic consultation vouchers to live participants.
The organisers described the programme as a “birthday gift of knowledge,” combining public education, expert conversations and access to fertility support.
The main livestream will be available on TikTok via @abimsfertility, with Facebook and YouTube also promoted as platforms through which members of the public can follow the programme.
Rather than a conventional birthday celebration, Samuel's initiative places fertility education at the centre of his celebration, creating a global online platform for men, women and couples seeking information and answers about fertility.