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| L–R: Winner, Yusuf Najimdeen; Winner, Jennifer Sunday; Managing Director, Nestlé Nigeria, Wassim Elhusseini; Winner, Nwojiji Chukwu Emeka; Category Lead Nescafe, Jean-Pierre Duplan; and Winner, Ani Ikechukwu Olalanya at the presentation ceremony for the NESCAFÉ Next Level Promo. |
The promotion, which ran from April to June 2026, attracted more than 240,000 entries from consumers across the country. Participants purchased promotional sachets of NESCAFÉ Original 3-in-1, uncovered unique codes and entered for a chance to win airtime, cash prizes and entrepreneurial support.
At the grand finale, four consumers emerged as overall winners, receiving business grants, professional work tools and access to specialised masterclasses aimed at helping them grow their businesses.
The grand prize winners were Yusuf Najimdeen from Plateau State, Jennifer Sunday from Kaduna State, Nwojiji Chukwu Emeka from Ebonyi State and Ani Ikechukwu Olalanya from Lagos State. Each winner received entrepreneurial support tailored to their respective fields, including software development, make-up artistry, photography and fashion design.
Speaking on the initiative, the Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, Wassim Elhusseni, said the promotion reflects the company's commitment to creating shared value beyond providing quality products.
"At Nestlé, our purpose is to enhance the quality of life for everyone, today and for generations to come. While we deliver on this purpose through the nutritious, high-quality products we provide, we also strive to create meaningful value for our consumers and the communities we serve. The NESCAFÉ Next Level Promo is one of the ways we express this commitment, rewarding the loyalty and trust of our consumers while supporting their aspirations with opportunities that can make a lasting difference," he said.
Also speaking, Category Lead, Coffee, Nestlé Nigeria, Jean-Pierre Duplan, said the campaign was designed to encourage consumers pursuing personal and entrepreneurial ambitions.
"At NESCAFÉ, we understand that behind every cup is someone pursuing a goal, building a business or working towards a better future. The NESCAFÉ Next Level Promo was designed to reward the loyalty of our consumers while providing meaningful support that empowers them to take the next step in their entrepreneurial journey. It reflects our belief that when ambition is supported with the right opportunities, great things can happen," he said.
One of the grand prize winners, Jennifer Sunday from Kaduna State, described the experience as life-changing.
"When I bought a sachet of NESCAFÉ, I never imagined it would change my life. Today, I have received a business grant, a professional make-up kit and the opportunity to learn from industry experts through a masterclass. This experience has given me hope and renewed my confidence to keep building my business. I sincerely thank NESCAFÉ for this incredible opportunity," she said.
As part of the reward package, the four winners also toured Nestlé Nigeria's Agbara Factory, where they gained first-hand insight into the company's production processes, quality standards and manufacturing operations.
According to Nestlé Nigeria, the promotion forms part of NESCAFÉ's broader commitment to youth empowerment through initiatives such as My Own Business (MYOWBU), which equips aspiring entrepreneurs with business skills, mentorship and opportunities to build sustainable enterprises.
The company said the campaign demonstrates its continued investment in supporting young Nigerians by combining consumer rewards with programmes that promote entrepreneurship, skills development and economic empowerment.