Demonstrating its strong commitment to youth financial empowerment, Unity Bank Plc has once again championed financial literacy by facilitating training sessions in 13 secondary schools across Nigeria to mark the 2025 Global Money Week.
This year’s campaign, themed “Think Before You Follow, Wise Money Tomorrow,” focused on equipping young people with critical thinking and discernment skills necessary for making sound financial decisions, especially in an era shaped by social media influence and digital distractions.
Unity Bank’s Managing Director/Chief Executive Officer, Mr. Ebenezer Kolawole, supported the initiative as the Bank hosted a major session at Boys Model Secondary School, Owerri, Imo State. Represented by the Bank’s Zonal Head for South-South/South-East, Mr. William Odigie, Mr. Kolawole shared practical lessons on financial responsibility. He advised students to embrace a savings culture, understand investment basics, and avoid impulsive online financial behaviour.
“The habits you form now around saving, spending, and investing will shape your financial future. It’s not about how much you have, but how wisely you manage it,” Mr. Kolawole stated, through his representative.
Across the 13 participating schools, Unity Bank facilitators engaged students in interactive discussions, practical money management exercises, and quizzes. Students who excelled during the sessions received branded gift items in recognition of their enthusiasm and understanding of financial principles.
Earlier this year, Unity Bank launched GenFi, a youth-focused digital banking app designed to empower children and teens with smart money habits through gamified learning, goal-setting, and parental guidance. The Bank’s participation in Global Money Week aligns with this broader commitment to deepening financial literacy among Nigerian youth.
Global Money Week is a worldwide initiative coordinated in Nigeria by the Central Bank of Nigeria (CBN) in collaboration with the Bankers’ Committee and Junior Achievement Nigeria. The initiative aims to instil sound financial habits in young people from an early age as part of a national strategy to drive financial inclusion.
Unity Bank continues to invest in youth-focused financial education as a testament to its unwavering commitment to empowering Nigeria’s next generation toward financial independence and self-reliance.
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