OLAM AGRI INTRODUCES CROWN THICK SPAGHETTI: A DELICIOUS NEW TWIST ON A CLASSIC FAVOURITE

L-R, Bola Adeniji, General Manager/Head of Marketing; Bolaji Anifowose, Vice President, Commercial; Nitin Mehta, Managing Director; Ali Jita, Musician/Brand Ambassador, Crown Thick Spaghetti; Charles Babarimisa, Head of Sales; Siddharth Suri, Vice President/Business Head, all of the Wheat Milling Business, Olam Agri in Nigeria, during the launch of Crown Thick Spaghetti by Crown Flour Mill Limited, in Abuja, on Thursday, April 16, 2025.

Crown Flour Mill (CFM) Limited, the wheat milling and pasta division of Olam Agri in Nigeria, has officially launched its latest innovation—Crown Thick Spaghetti—at a vibrant event held in Abuja on April 16, 2025.

Developed in response to the growing demand for thicker spaghetti variants among Nigerian consumers, Crown Thick Spaghetti was enthusiastically received by distributors and partners at the launch. The event served as a dynamic engagement platform, underscoring CFM’s strong distribution network and its dedication to satisfying evolving consumer preferences.

Backed by Olam Agri’s broader investments in local agriculture—including initiatives like Seeds for the Future—CFM has earned its place as a trusted provider of high-quality, fortified food products that are both nutritious and affordable. This new addition enhances the brand’s already diverse pasta portfolio and reinforces its mission of supporting food security in Nigeria.

“This is more than a product launch; it’s a statement of intent,” said Siddharth Suri, Vice President and Business Head at Crown Flour Mill. “We are unlocking new possibilities with this innovation. Crown Thick Spaghetti is a testament to our commitment to progress, business growth, and meeting the changing tastes of our consumers.”

Bola Adeniji, General Manager and Head of Marketing at Olam Agri in Nigeria, highlighted the product’s appeal:

“Crown Thick Spaghetti is versatile—ideal for hearty dishes like Jollof spaghetti, stir-fry, or traditional sauces. It fills a crucial market gap, and feedback from consumer trials has been overwhelmingly positive.”

The launch was graced by popular Northern music star and brand ambassador, Ali Jita, who lauded CFM’s consistency and innovation:

“CFM continues to deliver high-quality, healthy products that are easy to access. Crown Thick Spaghetti is non-sticky, filling, and made with the Nigerian family in mind. I’m proud to represent this brand.”

Notable distributors including Alhaji Umar Buba, Alhaji Murtala Abdullahi, and Alhaji Namadi Inumu were present, commending CFM for its enduring partnerships and market-driven strategies.

Speaking on the broader impact, Nitin Mehta, Managing Director and Business Head of Crown Flour Mill, emphasized:

“Crown Thick Spaghetti aligns with our commitment to the Federal Government’s Renewed Hope Agenda for food security. We remain focused on innovation, accessibility, and delivering products that meet the nutritional needs of Nigerian households.”

With this launch, Olam Agri once again cements its leadership in Nigeria’s food industry—bringing innovation, quality, and flavour to every table.