MEDIACRAFT ASSOCIATES EARNS DUAL HONORS IN MARKETING COMMUNICATIONS

MEDIACRAFT ASSOCIATES EARNS DUAL HONORS IN MARKETING COMMUNICATIONS

Mediacraft Associates, recognized as Nigeria's largest PR firm, has once again demonstrated its leadership in the industry by securing two esteemed awards. At the 2024 Lagos PR Industry Gala and Awards (LaPRIGA), the firm received the “Award of Recognition for Outstanding Support to Public Relations Practice,” acknowledging its consistent dedication to advancing public relations. Furthermore, the agency’s Founder and CEO, John Ehiguese, was honored with the “Legend of Marketing Communications” award, celebrating his impactful contributions to the field of marketing communications.

The “Award of Recognition for Outstanding Support to Public Relations Practice” was conferred during the LaPRIGA ceremony, an annual event organized by the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR). The event is widely regarded as a benchmark for excellence within the PR industry in Lagos and across Nigeria.

Speaking at the awards, the Chairperson of the Lagos NIPR Chapter, Comfort Obot Nwankwo, underscored the critical role public relations plays in shaping narratives and driving societal progress. She also commended the industry’s achievements in 2024, which have included innovative campaigns and groundbreaking efforts that have garnered international attention.

Mediacraft Associates is no stranger to recognition, having earned numerous accolades over the years. In 2019, it was named the “Public Relations Agency of the Year” at the LaPRIGA Awards. Its CEO, John Ehiguese, received a “Lifetime Achievement Award” at the same event in 2021. Most recently, in 2023, the agency won the “Iconic PR Agency of the Year” award at the Brand Communicator Awards and was named the “Public Relations/Media Agency of the Year” by BusinessDay during the Nigerian Business Leadership Awards.

This consistent recognition reinforces Mediacraft Associates’ position as a leading innovator and driving force in the public relations and marketing communications sector.

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