PERNOD RICARD NIGERIA & MAISON MARTELL LAUNCH THE MAJESTIC MARTELL TOWER IN LAGOS
Maison Martell, part of Pernod Ricard, has unveiled the Martell Tower, a stunning new landmark in Lagos that blends French elegance with Nigerian energy to showcase Martell’s 300-year history of cognac craftsmanship. This immersive tower invites guests on a journey through four unique floors, each highlighting different aspects of the Martell experience.
The adventure begins at L'Atelier - Art of Cognac and Boutique, where guests can explore the Martell cognac range, exclusive merchandise, and customize bottles. The next level, L'Atelier - Taste and Tour, offers dedicated tasting sessions, followed by L'Atelier - Mixology, where certified mixologists guide guests in creating signature cocktails. The final two levels, La Suite 1715 and L'Horizon, celebrate Martell's heritage and offer spaces for private gatherings, respectively.
At the launch, Pernod Ricard Nigeria’s Managing Director, Michael Ehindero, emphasized that the Martell Tower reflects Martell's commitment to innovation and African elegance, marking a milestone as the first of its kind in Africa. Marketing Director Evane Chenuet described the Tower as “a symbol of our legacy and our future,” embodying the brand’s adventurous spirit.
Over the coming months, the Martell Tower will host exclusive events, including fashion exhibitions, auctions, and musical performances, promising a series of unforgettable experiences for visitors.
