PERNOD RICARD NIGERIA SHINES AT LAGOS COCKTAIL WEEK WITH PREMIUM BRANDS

… Restates Commitment to Responsible Drinking

Pernod Ricard Nigeria, a member of the Pernod Ricard Group, the global leader in the wine and spirits industry, participated in this year's Lagos Cocktail Week, showcasing three premium brands—Absolut Vodka, Olmeca Tequila, and Chivas Regal. The event offered unique flavors and experiences to cocktail enthusiasts.

Themed "Innovation, Culture, and Passion," Lagos Cocktail Week, held from 11th to 18th October 2024, was a vibrant showcase of creativity. It featured signature cocktails crafted from the iconic Chivas XV, an exciting introduction of Absolut Watermelon—the latest variant of the Absolut Vodka portfolio—with a revitalizing sip-and-paint experience at the Absolut booth, and an exclusive one-hour showcase for Pernod Ricard, led by Olmeca Tequila.

The Chivas Regal Bar Battle competition saw talented mixologists compete, blending traditional techniques with modern flair. Joshua Alabi emerged victorious in the competition, winning a prestigious Wine and Spirit Education Trust (WSET) scholarship and a N300,000 cash prize. The annual event celebrates cocktail culture, aligning with Pernod Ricard's Conviviality culture.

Evane Chenuet, Marketing Director of Pernod Ricard Nigeria, expressed excitement about the company’s participation in the 2024 Lagos Cocktail Week, a platform that celebrates creativity, innovation, and the country’s thriving cocktail culture as it marks its 10th anniversary.

Chenuet stated, "At this year's Lagos Cocktail Week, we took our consumers on a journey to discover the universe of Absolut Vodka, Olmeca Tequila, and Chivas Regal. We are proud to support the cocktail culture in Nigeria by providing education to bartenders and consumers, as well as premium experiences that reflect our consumers' developing tastes and lifestyles."

Pernod Ricard’s responsible drinking campaign, 'Drink More Water,' was also highlighted at the event. Launched in 2021 as part of its Sustainability and Responsibility roadmap, the campaign addresses the issue of binge drinking among young adults, using bold messaging to promote responsible drinking and providing complementary water distribution during the event.