In his chat, Mr. Segun Agbaje emphasized the need to support and promote small businesses, stating that it was part of their decision not to involve big brands or distributors in the event rather it's a platform we give to encourage small business owners and startups businesses because they are the backbone of any economy. Though people see it as a strategy for us to increase our customers our major objective is to promote and see small businesses grow. He highlighted the fact that small businesses create jobs and contribute significantly to the growth of the economy. He also noted that events like the Gtco Foods & Drinks festival provide a platform for small businesses to showcase their products and services to a wider audience.
Agbaje proceeded stating that organizing such is their way of giving back to the society that has always supported and tolerated them. Regarding the financial aspect, he stated, "We are not looking at the monetary value rather we are looking at what to give back to the society that has been supporting us."
He stated that regardless of race, language, tribe, status, or anything else, food is one thing that unites people. The happiest moment in a man's life is always when he shares a meal with friends and family. However, if our vendors are ready, we are prepared to expand internationally. We had the opportunity to introduce Ire Odukale, the CEO of Ikoyi Restaurants in London, to attendees during one of our master classes. He explained his experience and the steps he took to get there. We are prepared to go where they dare if they so choose.
Guaranty Trust Bank is committed to supporting small businesses in Nigeria through various initiatives, including providing access to finance and training programs. He encouraged other organizations to do the same, stating that supporting small businesses is not only good for the economy but also helps to reduce poverty and inequality.
The 2023 Gtco Foods & Drinks festival was a resounding success, with over 200 vendors showcasing their products and services. The festival attracted thousands of visitors from across Nigeria, who were able to sample a wide variety of food and drinks from different parts of the country.
Aside from providing a platform for small businesses to showcase their products, the festival also featured Master classes, Music, food, and other entertainment activities. The festival was not only a celebration of Nigerian food and culture but also an opportunity for people to connect and network with others in the food and beverage industry.
Written by Adeola Shittu
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