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| Toju Egbebi, Corporate Communications, Public Affairs and Sustainability Lead; Boladale Odunlami, Commercial Manager; Funmi Osineye, Category Business Manager, Culinary; Shakiru Lawal, Country Human Resources Manager; and Gilbert Tweneboah-Koduah, Category Manager, MILO, all of Nestlé Nigeria, at the launch of the MAGGI @ 60 Text and Win promotion, marking the brand’s 60th anniversary in Nigeria. |
The promotion, tagged MAGGI @ 60 Text and Win, is part of activities marking the brand’s six decades in the country. Other prizes include household appliances, airtime and additional cash rewards.
Unveiling the campaign at an anniversary press conference in Lagos, Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, Wassim Elhusseini, described the milestone as a reflection of the relationship the brand has built with Nigerian families over the years.
He said MAGGI’s journey in Nigeria had been shaped by generations of consumers, investments in local manufacturing and partnerships across its value chain.
According to him, Nestlé’s investment in local manufacturing has supported the development of the brand’s supply chain, creating opportunities for farmers, suppliers, transporters, distributors and retailers involved in its production and distribution.
Elhusseini said the company would continue to focus on product quality, consumer expectations and contributions to the Nigerian economy.
Category Business Manager for Culinary at Nestlé Nigeria, Funmi Osineye, said the anniversary promotion was designed to appreciate consumers who had remained connected to the brand over the years.
She explained that, in addition to the 12 SUVs and 60 cash prizes of ₦1 million each, consumers could win deep freezers, triple-door refrigerators, cookers, ovens, microwaves, fans, airtime and other cash prizes.
How to participate in the MAGGI promotion
The promotion, which runs from November 1 to December 31, 2026, is open to consumers aged 18 and above.
To participate, consumers are required to purchase promotional packs of MAGGI Star, MAGGI Star Double Cube or MAGGI Chicken Flavour, locate the unique code inside the pack and dial 80113# or scan the QR code on the packaging to follow the entry instructions.
Winners will be selected through weekly draws during the promotional period.
Beyond the consumer campaign, MAGGI will also recognise 15 of its leading distributors with an all-expenses-paid trip to Cairo, Egypt, in appreciation of their longstanding partnership and contribution to the brand’s growth.
The anniversary activities will further include the unveiling of a commemorative documentary chronicling MAGGI’s 60-year journey in Nigeria.
The documentary will feature the experiences of consumers, farmers, distributors, content creators and other individuals who have contributed to the brand’s history, including its first Marketing Manager.
For Nestlé Nigeria, the anniversary provides an opportunity to celebrate the people and partnerships behind the brand’s presence in Nigerian homes, while rewarding consumers who have made it part of their everyday cooking traditions.
