Apple’s latest iPhone is already commanding millions of naira in the Nigerian market, with the top-end iPhone 18 Pro Max 2TB listed at almost ₦5 million as buyers look to get their hands on the company’s newest premium smartphone.
Apple officially unveiled the iPhone 18 Pro and iPhone 18 Pro Max on September 9, with pre-orders beginning on September 12 and sales starting on September 18. The new Pro models come with upgraded cameras, the A20 Pro chip, improved thermal management and longer battery life.
For Nigerian buyers, however, one of the biggest talking points is the price.
According to a current price list obtained by Event Diary Lifestyle from Nigerian phone retailer Olusesi, the iPhone 18 Pro 256GB is listed at ₦2.11 million in Black, Silver and Glacier, while the Burgundy version is ₦2.13 million.
The 512GB iPhone 18 Pro is listed at ₦2.41 million in Black, Silver and Glacier, while Burgundy goes for ₦2.43 million.
For the larger iPhone 18 Pro Max, the 256GB model is listed at ₦2.63 million in Black, Silver and Glacier, while Burgundy is ₦2.65 million.
The 512GB Pro Max is listed at ₦2.96 million for Black, Glacier and Silver, and ₦2.99 million for Burgundy.
The higher-capacity versions push the price considerably further. The iPhone 18 Pro Max 1TB is listed at ₦3.74 million for Black and Glacier, while the Burgundy version is ₦3.76 million.
At the top of the range is the 2TB iPhone 18 Pro Max, listed at ₦4.94 million for Black and Glacier and ₦4.96 million for Burgundy.
Apple says both Pro models are available with 256GB, 512GB, 1TB and 2TB storage capacities, giving buyers significantly more room for photos, videos, applications and large files. The phones come in Black, Silver, Glacier and Burgundy.
Beyond storage, Apple has introduced several major changes with the iPhone 18 Pro generation. The phones are powered by the new A20 Pro chip and feature a 48MP Fusion Main camera with variable aperture, giving users more control over photography. Apple has also redesigned the Dynamic Island to display up to three Live Activities at once.
The new thermal system includes a vapor chamber with three times the surface area of the previous generation, which Apple says enables up to a 40 per cent improvement in sustained performance. Battery life has also increased, with Apple rating the iPhone 18 Pro for up to 34 hours of video playback and the Pro Max for up to 43 hours.
The prices quoted above are from the current price list obtained from Olusesi and should not be taken as a fixed price across every Nigerian retailer. Actual selling prices may vary depending on storage capacity, colour, availability, exchange rates, import costs and individual sellers.
With the 2TB Pro Max approaching ₦5 million, the latest iPhone is once again placing its most expensive configuration firmly in Nigeria’s luxury smartphone market.
