ADERINOKUN AT 55: CELEBRATING ACCESS BANK’S MEDIA STRATEGIST AND BRIDGE TO THE PRESS

By Princess Adeola Shittu


In Nigeria’s fast-evolving financial services sector, where perception, trust and timely communication play critical roles, the importance of strategic media engagement cannot be overstated. For Access Bank Plc, one man has remained a consistent force in shaping that narrative—Olakunle Aderinokun, the bank’s Head, Media and Public Relations, who turns 55 today 20th, April 2026.

For industry watchers, Aderinokun’s milestone is not just a celebration of age, but of impact—an opportunity to spotlight a career that has quietly but effectively influenced how one of Africa’s leading financial institutions communicates with the world.

Driving Access Bank’s media visibility

Over the years, Aderinokun has played a central role in projecting Access Bank Plc as a forward-looking, transparent and media-friendly institution. At a time when banks are under increasing public scrutiny, his ability to manage information flow with clarity and professionalism has helped strengthen the bank’s reputation.

From corporate announcements to strategic campaigns and crisis communication, he has ensured that the bank’s messaging remains consistent, accurate and aligned with global best practices.

Industry stakeholders say his contributions have gone beyond routine media management, extending into building a strong and credible public image for the bank across traditional and digital platforms.

A bridge between Access Bank and the media

What sets Aderinokun apart, many journalists say, is his deep understanding of the media ecosystem—an insight shaped by his background as a former media practitioner.

This experience has enabled him to build and sustain mutually beneficial relationships between Access Bank Plc and journalists across beats, particularly in finance, business and the economy.

Reporters who have engaged with him often describe a professional who respects deadlines, values accuracy and prioritises access to information.

“He understands how the newsroom works, and that makes all the difference,” a business correspondent noted. “He doesn’t just manage communication; he builds relationships.”

Passion for responsible communication

In an era where misinformation can spread rapidly, Aderinokun has remained committed to promoting responsible storytelling. His approach encourages balance, fact-checking and clarity—principles that align with the evolving standards of both journalism and corporate communication.

Under his watch, media engagement has evolved from transactional interactions to strategic partnerships, helping journalists tell more informed and nuanced stories about the banking sector.

Support system for media professionals

Beyond official engagements, Aderinokun is widely acknowledged for his accessibility and willingness to support journalists, particularly younger professionals navigating the complexities of financial reporting.

Colleagues recount instances of his readiness to explain technical issues, provide background context and ensure that reporters are well-equipped to deliver accurate stories.

This human-centred approach has not only strengthened professional ties but also earned him respect across Nigeria’s media landscape.

A legacy of quiet impact

Despite operating behind the scenes, Aderinokun’s influence is far-reaching. His work has contributed significantly to positioning Access Bank Plc as one of the most visible and engaging brands in Nigeria’s banking industry.

Communications experts note that such impact is often understated but critical, especially in a sector where public confidence is key.

A personal tribute at 55

As he marks his 55th birthday, the Publisher of Event Diary Lifestyle, Princess Adeola Shittu, has joined industry stakeholders in celebrating a man she describes as “a dependable professional and a passionate supporter of credible media practice.”

According to her, Aderinokun’s commitment to projecting Access Bank Plc through the media has not only enhanced the bank’s visibility but also strengthened the role of the media as a partner in development.

“His passion for the media, his willingness to support and his understanding of the profession make him stand out. He has consistently shown that corporate communication can be both strategic and human,” she said.

Celebrating a milestone

At 55, Olakunle Aderinokun’s journey reflects dedication, professionalism and a deep respect for the power of communication. As the media and corporate worlds continue to intersect, professionals like him remain essential in ensuring that narratives are not just told, but told right.

For Access Bank Plc, his story is one of value—steady, reliable and impactful.

And as he celebrates this milestone, the consensus is clear: his contributions are not only worth acknowledging, but worth celebrating.


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