Aderayo Olaiya, Publisher of Brand News Media, says modern business success goes beyond visibility—it’s about turning visibility into trust through strong branding, strategic positioning, and digital tools.
Speaking during a TikTok live session with Event Diary Lifestyle, Olaiya emphasized that nearly every sector is saturated, making clear brand identity and intentional positioning critical for standing out.
“Whatever business you are doing, your customers must enjoy the service or product you offer. That experience is key. While you add value to customers, your business must also benefit,” she said.
Olaiya stressed that branding is more than logos or adverts—it communicates why a brand should be trusted and preferred. “In a crowded market, you must differentiate yourself. Branding and positioning show people what you do, what you stand for, and why they should choose you,” she added.
With economic shifts and AI transforming industries, she noted, “The economy is evolving with AI and technology. Today, innovation is inseparable from business. Results depend on how you position yourself and the tools you use.”
Olaiya also highlighted confidence, credibility, and customer relationships as drivers of sustainable growth. “One-time customers aren’t enough. Long-term success depends on trust, credibility, and maintaining strong relationships,” she said.
On marketing strategies, Olaiya observed that social media offers accessible, cost-effective visibility, especially compared to traditional adverts. She encouraged collaboration, partnerships, and aligning branding efforts with clear business objectives.
Concluding her discussion, Olaiya said, “Success in today’s digital economy comes from combining visibility with trust, innovation with credibility, and branding with meaningful customer relationships.”