Rite Foods Limited, Nigeria’s foremost food and beverage company, proudly joins the global community in celebrating this year’s International Youth Day (IYD) under the theme “Local Youth Actions for the SDGs and Beyond.” As a brand deeply committed to youth development, Rite Foods continues to empower Nigeria’s vibrant youth population through initiatives that promote innovation, talent, and excellence.
Recognising the vital role young people play in translating the United Nations Sustainable Development Goals (SDGs) into local impact, the company uses this occasion to reaffirm its dedication to youth empowerment—both within its workforce and across the nation. Through capacity-building programmes, Rite Foods nurtures young talent, enhances productivity, and inspires creativity, thereby contributing to Nigeria’s socio-economic growth.
Managing Director/Chief Executive Officer, Seleem Adegunwa, emphasised that achieving the SDGs depends on embedding young people into meaningful community-level action. He noted that Rite Foods’ youth-focused initiatives—ranging from the Ijebu Heritage Half Marathon, to automotive youth engagement at Fanfaro and TOR’Q Autofest, and musical talent discovery through a five-season sponsorship of Nigerian Idol—reflect the company’s firm belief in the power of youth-driven transformation.
“These platforms don’t just entertain; they equip young Nigerians with mentorship, exposure, and life-changing opportunities,” Adegunwa said. “Our vision aligns strongly with the spirit of International Youth Day, recognising youths as catalysts for innovation, progress, and societal growth.”
Recently honoured as ‘Food Company of the Year 2024’ at the Independent Media Awards, Rite Foods continues to refresh and inspire Nigerians with its diverse portfolio, including 13 Bigi Carbonated Soft Drink variants, Bigi Premium Drinking Water, Sosa Fruit Drink (in five flavours), the iconic Fearless Energy Drink, and the well-loved Rite Spicy Beef and Bigi Beef Sausage Rolls—all produced with world-class technology and unwavering quality standards.