INDRIVE REPORTS SURGE IN DELIVERIES AS SMALL BUSINESSES THRIVE DURING NIGERIA’S MONTH OF LOVE
... Beyond Valentine’s Day: Nigerians Keep the Spirit of Love Alive, Driving Demand for Courier Services
inDrive has reported a significant surge in delivery requests throughout February, highlighting a shift in consumer behavior as Nigerians continue celebrating love beyond Valentine’s Day. According to the company’s latest data, delivery requests on February 14th doubled compared to last year, while demand for courier services remained 30% higher than in January throughout the month.
“This growing trend suggests that love isn’t just celebrated on one day—it’s an entire season,” said Timothy Oladimeji, Senior Country Representative at inDrive Nigeria. “We’re seeing more people embrace flexible, fair delivery services to send thoughtful gifts, surprise packages, and even fulfill small business orders all month long.”
For small businesses, inDrive has played a vital role in managing increased order volumes, particularly during peak periods. Whether it’s a gift shop handling a last-minute rush or a customer needing an urgent delivery, quick and reliable service has been essential.
In Lagos, inDrive couriers are typically available within 1-2 minutes, with an average pickup time of just 15 minutes—helping businesses operate efficiently and meet demand seamlessly.
A key driver of this surge has been the increasing popularity of personalized gifts. Nigerians are moving away from mass-produced items, favoring more meaningful, customized presents. Some of the top-requested deliveries include: Custom jewelry, Handwritten letters,Gourmet treats and Bespoke hampers.
This shift reflects a growing appreciation for thoughtful, curated gifts that carry sentimental value.
As February comes to a close, inDrive remains committed to offering fair, accessible, and people-first courier services that evolve with consumer needs. Whether it's a special occasion or everyday convenience, inDrive ensures timely, reliable deliveries—helping Nigerians create and share special moments all year round.