Jameson Irish Whiskey, Nigeria’s leading whisky and a key brand in the Pernod Ricard portfolio, brought its signature spirit of conviviality to life through a five-day celebration — the Jameson Distillery on Tour (JDOT). From September 26th to October 1st, Lagos hosted a dynamic showcase of culture, creativity, and connection, blending Irish heritage with Nigerian vibrance.
The JDOT experience immersed guests in the world of Jameson — from whiskey tastings and fashion pop-ups to live music, skating, nostalgic games, and water park fun. Each day unfolded with a distinct theme, offering attendees an unforgettable cultural mix.
The tour opened with WAF & Street Souk After Dark, a fusion of skating, fashion, and music that captured the adventurous essence of JDOT. The following day, MIA & Vogue Boys delivered nostalgia-filled fun and standout performances amid water park excitement. Afrovibes on Orange Island celebrated street-style creativity through Afro-soul, acoustic sets, jazz duos, and violin performances.
On September 30th, Afro Jam spotlighted women’s creativity and artistry with an all-female lineup in partnership with Deeds Magazine, before the tour climaxed with a grand Independence Day celebration at the Mainland Block Party, uniting Lagos in a thrilling finale of music and camaraderie.
Speaking on the initiative, Evane Chenuet, Marketing Director of Pernod Ricard Nigeria, said: “Jameson Distillery on Tour has become more than an event — it’s a community. This year at Orange Island, we created a space where creativity, fashion, music, and culture come alive, connecting people in the true Jameson spirit of togetherness.”
Beyond celebration, JDOT 2025 underscored Pernod Ricard’s enduring commitment to responsible hosting. Through its global “Drink More Water” campaign, guests were encouraged to stay hydrated, drink mindfully, and adopt healthier social habits — a reflection of the company’s Sustainability and Responsibility roadmap.
By blending fun with mindfulness, Jameson reaffirmed its position as more than a whiskey brand — but a catalyst for community, culture, and conscious living.