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| Esther Kalu, VP Operations, Showtime Flag; Okuns Ivie Precious, VP Commercials, Showtime Flag; Ruth Mark, Sosa Brand Manager, Rite Foods; and Olukemi Ogunsakin, Corporate Communications Manager, Rite Foods, during the announcement of the strategic partnership to support the 2025 Flag Football season, at Rite Foods’ head office in Lagos. |
Rite Foods Limited, makers of proudly Nigerian brands Sosa Fruit Drink and Bigi Premium Water, has announced a strategic partnership with Showtime to support the upcoming Flag Football season.
The collaboration unites sport, family entertainment, and hospitality, reinforcing Rite Foods’ commitment to youth empowerment, inclusivity, and community development.
At the signing event held at Rite Foods’ head office in Lagos, Ivie Okon, Showtime’s Vice President of Commercials, described flag football as a safer, semi-contact version of American football where players wear waist flags instead of tackling.
“Flag football is a family-friendly, inclusive sport that allows both men and women to compete together on the same team. At Showtime, we organise the largest co-ed flag football league because we believe in unity,” she explained.
Showtime’s season, running from September 21 to December 21, will feature 10 teams over 13 weeks, with weekly Sunday games. The season will climax with the Showtime Bowl, a flagship event that blends sports, music, side attractions, and family entertainment.
Esther Kalu, Showtime’s VP of Operations, emphasized the importance of hospitality in sports. “With Sosa and Bigi on board, refreshments and nourishment become part of the total fan experience, making every game memorable.”
Speaking for Rite Foods, Ruth Mark, Brand Manager for Sosa, expressed excitement about the partnership.
“Sosa fruit drink is proudly produced in Nigeria and meets world-class standards. This partnership reflects our shared values of inclusivity, unity, and nourishment,” she said.
Olukemi Ogunsakin, Corporate Communications Manager at Rite Foods, highlighted the company’s broader sustainability agenda: “Our sustainability strategy is anchored on the EYEC framework: Environment, Youth Development & Education, and Community Development. Partnering with Showtime amplifies our investment in youth empowerment, inclusivity, and national unity.”
She reaffirmed the company’s ethos: “We are proudly Nigerian and truly world-class. Excellence can be found, created, and nurtured in this country.”