Pernod Ricard Nigeria, a subsidiary of the Pernod Ricard Group, a global leader in wines and spirits, has once again joined millions across the globe to commemorate World Clean-up Day 2025, reaffirming its commitment to sustainability and environmental conservation.
Marked annually on September 20, this year’s theme, “Textile and Fashion Waste”, drew attention to one of the world’s fastest-growing environmental challenges—92 million tons of textile waste generated globally each year. The campaign aims to inspire awareness and collective action toward reducing, reusing, and recycling waste.
Speaking ahead of the commemoration, Michael Ehindero, Managing Director, Pernod Ricard Nigeria, reiterated the company’s dedication to sustainable practices.
“For us at Pernod Ricard Nigeria, sustainability is not a one-off activity but a way of life. Over the years, we have eliminated single-use plastics across our operations, championed reusable and recyclable packaging, and even unboxed some of our brands by phasing out single-bottle cartons—practical steps that significantly reduce our waste footprint,” he said.
The company’s efforts are guided by its global sustainability roadmap, Good Times from a Good Place, anchored under the Circular Making pillar.
In line with this vision, Pernod Ricard Nigeria has consistently championed impact-driven clean-up initiatives. In 2024, in partnership with Let’s Do It Nigeria, the company mobilised more than 26,000 volunteers across 28 states, collecting over 2,800 tons of waste.
Similarly, during its 12th Responsib’All Day in 2024, employees collaborated with FABE International Foundation to clean the Okun-Aja beachfront, removing plastics, glass, and other non-biodegradable waste to restore marine health and protect coastal communities. Over the years, the company’s cleanup drives have spanned 300+ locations nationwide, clearing over 10,000 tons of waste—a testament to its long-term investment in environmental stewardship.
Reaffirming the company’s future ambitions, Ehindero added: “Our vision for 2030 and beyond is to continue to lead by example, embedding sustainability at the heart of how we produce, package, and distribute, while mobilising communities to take ownership of protecting the environment we all share.”