RITE FOODS' SOSA FRUIT DRINK WINS 'INNOVATIVE SOFT DRINK OF THE YEAR 2024' AWARD

Rite Foods Limited's Sosa Fruit Drink has been honored with the title of "Innovative Soft Drink of the Year 2024" by Marketing Space, a leading brand-focused publication.

Since its debut in 2022, Sosa has gained prominence as a premium fruit drink, offering five distinct flavors: Orange, Apple, Cranberry, Mixed Berries, and Orange-Passion-Mango. Available in 35cl and 1-litre packs, the brand has set a new benchmark for quality and taste, becoming the preferred choice for millions of Nigerians.

During the award presentation, Ayobami Lukman, Publisher of Marketing Space magazine, highlighted the brand's exceptional impact, stating, “Sosa was overwhelmingly favored in our surveys due to its exceptional performance and significant influence throughout the year. For such a young brand, its success trajectory is remarkable, and I am confident it will continue to make strides, challenging the competition.”

Expressing her gratitude, Ruth Mark, Assistant Brand Manager for Sosa Fruit Drink at Rite Foods Limited, remarked, “This recognition reflects our unwavering commitment to innovation, quality, and customer satisfaction. We dedicate this award to our team, partners, and loyal consumers who have been instrumental in our success. Rite Foods Limited is proud to be a world-class company rooted in Nigeria, and we remain committed to delivering excellence.”

The award underscores Sosa's remarkable growth, stellar performance in the competitive fruit drink segment, and rising brand equity since its launch.

This is not the first accolade for the brand. In 2023, Sosa Fruit Drink received the "Outstanding New Product of the Year - Juice" award at the Marketing Edge Brands and Advertising Excellence Awards.