Rite Foods Limited has brought festive cheer to Lagos with the launch of its Bigi and Sosa Naija Christmas Village, an immersive holiday experience designed to spread joy and excitement. Located at the Ikeja City Mall, Alausa, the event offers families a unique way to celebrate the Yuletide season.
Running from Friday, December 20, to Saturday, December 28, 2024, the 9-day event is packed with engaging activities, including fun games and enchanting visits with Santa. Families, including children, are invited to participate in the festivities, which also feature a product sampling experience showcasing Rite Foods’ popular brands. Adding to the excitement is a branded gallery, perfect for memorable photo opportunities, ensuring visitors leave with lasting impressions of the event.
Speaking about the initiative, Boma Harrison, Head of Marketing at Rite Foods Limited, explained the company’s commitment to building lasting connections with its customers. “We created the Bigi and Sosa Naija Christmas Village to show appreciation for our customers’ loyalty and to establish a distinctive brand identity. Our goal is to offer a memorable experience that deepens our relationship with our consumers.”
Adedoyin Adetutu, Assistant Brand Manager for Bigi and Sausage, emphasized the strategic purpose behind the event. “Our aim is to create a festive atmosphere that highlights our brands, drives sales, and fosters loyalty. With activities like a Santa Grotto, a mixologist, and a live orchestral performance, we’ve curated an unforgettable lineup for our customers.”
The event has received glowing feedback from visitors, who have enjoyed engaging with the award-winning product range, including Bigi Carbonated Soft Drinks, Sosa Fruit Drink, and Fearless Energy Drink. Many attendees have sampled new flavors for the first time, while others have made purchases, enhancing the festive vibe and cementing their loyalty to Rite Foods’ brands.
.png)
0 Comments